And if you want to get good at this, one of the most important things you can do is to study great bullets from other writers.
Which is why email marketing is vital to the success of every business. There are few e-mail messages I'm dying to open, but Bencivenga Bullets tops the list.
I could go on… One of the things you can do is pay attention to which bullets grab YOU. There are bullet lists for information products, for events, for services and more. But in sales content, bullet points can be persuasive.
Reorganize your list Copywriters write numbered or bulleted lists in order of importance. Think of ways to make your product more desirable and be to let your shoppers know too. Bullet points are the perfect antidote to monotone, sleep-inducing paragraphs. The problem is, most writers write lazy, feature-filled bullet points.
They're the best advice you'll find today on how to think and write like a marketing genius. I probably would have mentioned another useful feature or mention this in the description section.
Feature — Interactive workshops during the conference. AppSumo uses bullet points to sum up their offer at the end of a sales page or email. Write the key features of your product, interesting tidbits, and any details about your product or service. The first is usually the most important and the last is the least important.
Be consistent and concise Bulleted lists are easier to read when each item follows the same pattern. Many product and service pages maybe even on your site highlight statements, like: Every piece of advice is a gem!
Why would I risk quitting, giving up my salary to start my own newsletter and if it was successful, I would not take home any money for at least another year? If your list items are complete sentences, or if at least one list item is a fragment that is immediately followed by a complete sentence, use normal terminal punctuation: Which benefits are most important to him?Bullet points are doing the heavy lifting, and ours eyes skip over prose nearly entirely.
I’ve learned two rules from years of eyetracking tests, search marketing, landing page construction and email copywriting that you may find useful.
Bullet points can be a great way to do that — but don’t just rely on the stale, simplistic bullet point types you’re using now. Expand your range and add these to your copy tollbox: External Fascinations: These types of fascinating bullet points are usually found in sales copy. Most people (and many professional copywriters), however, struggle with writing captivating bullet points.
Follow along and I'll show you one quick process for cranking out an endless list of persuasive bullets that will help your copy convert. Getting your reader to slide down the page is easier with a batch of punchy bullet points. For more copywriting tips and tricks, subscribe to MyTeamConnects or join me over on Facebook right now.
Filed Under: Copywriting Tagged With: blog, First Name Best E-Mail Address. The bullet points are short and sweet and quite scannable.
They do a great job of listing each of the feature’s benefits. The “locking feature” is important for stability and security.
Bullet points have a bad name in PowerPoint presentations When your audience reads bullet points while you speak, the bullet points distract from your talk.
So, for PowerPoints, pictures are more engaging than bullet points with text.Download